Screen LibraryExploring the dynamics of consumerism in developing nations /
"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corpo...
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pennsylvania : |
| Publication Dates: | [2019] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7906-9 |
| Summary: |
"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations"--Provided by publisher. |
| Carrier Form: | 25 PDFs (428 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522579076 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: | Chapter 1. A conceptual overview of consumer behavior in the contemporary Developing Nations -- Chapter 2. Measuring consumer behavior using neuroscience methods in marketing -- Chapter 3. Country-of-origin effect and consumer ethnocentrism: the brand perception of Romanian consumers of a Danish beer brand -- Chapter 4. Perfume consumption in India: an exploratory study -- Chapter 5. Regulatory challenges in Sub-Saharan Africa and marketing malpractices of "big" tobacco -- Chapter 6. The new consumers of India: children as learners and teachers -- Chapter 7. Celebrity credibility influence on cosmetic product purchase intention: the moderating role of ethnocentrism -- Chapter 8. The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria -- Chapter 9. Social Class and consumer behavior in Sub-Saharan Africa: implications for cross-cultural marketing -- Chapter 10. Place consumption: interrogating the relationship between nation brand and city brand -- Chapter 11. Facilitating consumers' adoption of e-government in South Africa: supply side-driven virtuous cycles -- Chapter 12. The impact of human values and knowledge on green products purchase intention -- Chapter 13. Expanding research agenda for sustainable consumption and social institutions: a case of South Africa -- Chapter 14. Marketing solar energy in Ghana: a relational perspective -- Chapter 15. Market relational mediation practices: exploring Nigerian immigrant entrepreneurs' responses to consumer needs in Ghana -- Chapter 16. Consumerism and entrepreneurial opportunity: the case of MMM. |