Screen LibraryExploring the dynamics of consumerism in developing nations /
"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system se
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pennsylvania : |
| Publication Dates: | [2019] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7906-9 |
| Summary: |
"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system se |
| Carrier Form: | 25 PDFs (428 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522579076 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: | Chapter 1. A conceptual overview of consumer behavior in the contemporary Developing Nations -- Chapter 2. Measuring consumer behavior using neuroscience methods in marketing -- Chapter 3. Country-of-origin effect and consumer ethnocentrism: the brand p |