Screen LibraryHandbook of research on social marketing and its influence on animal origin food product consumption /
"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protect...
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| Group Author: | ; ; |
|---|---|
| Published: |
Business Science Reference, (an imprint of IGI Global),
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"-- |
| Carrier Form: | xxviii, 453 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 364-440) and index. |
| ISBN: |
9781522547570 1522547576 |
| Index Number: | HD9410 |
| CLC: | F416.82-05 |
| Call Number: | F416.82-05/H236 |