广告媒体运筹
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Main Authors: | |
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Published: |
中南大学出版社
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Publisher Address: | 长沙 |
Publication Dates: | 2006 |
Literature type: | Book |
Language: | Chinese |
Series: |
21世纪广告智能运作书系 |
Subjects: | |
Carrier Form: | 210页: ; 23cm |
ISBN: | 7-81105-338-1 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/1264-1 |
Contents: | 本书主要包括了广告媒体概述、传统广告媒体、网络广告媒体、事件媒体、媒体广告价值评估等内容。 |