Screen Library广告媒体运筹
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| Main Authors: | |
|---|---|
| Published: |
中南大学出版社
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| Publisher Address: | 长沙 |
| Publication Dates: | 2006 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
21世纪广告智能运作书系 |
| Subjects: | |
| Carrier Form: | 210页: ; 23cm |
| ISBN: | 7-81105-338-1 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/1264-1 |
| Contents: | 本书主要包括了广告媒体概述、传统广告媒体、网络广告媒体、事件媒体、媒体广告价值评估等内容。 |