Screen LibraryStrategic marketing
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| Main Authors: | |
|---|---|
| Published: |
Irwin,
|
| Publisher Address: | Boston, Mass. |
| Publication Dates: | c1997. |
| Literature type: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Series: |
The Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xviii, 670 p.: ill. ; 24 cm. |
| ISBN: | 0256214387 |
| Index Number: | F713 |
| CLC: | F713 |
| Call Number: | F713/C898 |
| Contents: | Includes bibliographical references and indexes. |