Screen LibraryGlobal perspectives on contemporary marketing education /
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--
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| Group Author: | ; |
|---|---|
| Published: |
Business Science Reference, An Imprint of IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Series: |
Premier reference source
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, |
| Subjects: | |
| Summary: |
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"-- |
| Carrier Form: | xxii, 293 pages : illustrations, forms ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 254-284) and index. |
| ISBN: |
9781466697843 (hardcover) : 1466697849 (hardcover) 9781466697850 (ebook) 1466697857 (ebook) |
| Index Number: | HF5415 |
| CLC: | F713.5-4 |
| Call Number: | F713.5-4/G562 |