Innovations in services marketing and management : strategies for emerging economies /
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--
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Group Author: | |
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Published: |
Business Science Reference, an imprint of IGI Global,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2014] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Subjects: | |
Summary: |
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"-- |
Carrier Form: | xxv, 383 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references (pages 329-372) and index. |
ISBN: |
9781466646711 (hardcover) : 1466646713 (hardcover) |
Index Number: | HD9980 |
CLC: |
F713.3 F719 |
Call Number: | F719/I585-1 |
Contents: | Contents note continued: ch. 15 Quality of Work/Life and Service Quality / Smita Singh -- ch. 16 Integrating Psychological Contract and Service-Related Outcomes in Emerging Economies: A Proposed Conceptual Framework / Vishal Talwar -- ch. 17 Hospitality Innovations in the Emerging Experience Economy: A Case Study of the Oberoi Resorts / Sonia Bharwani. |