Promotion and integrated marketing communications
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Main Authors: | |
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Published: |
South-Western Thomson Learning,
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Publisher Address: | Cincinnati, Ohio |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxxix, 582 p.: ill. (some col.) ; 29 cm. |
ISBN: |
0324062532 (core text with Info Trac) 0324125682 (core text only) |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/S471 |
Contents: | Includes bibliographical references and indexes. |