Screen LibraryPromotion and integrated marketing communications
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| Main Authors: | |
|---|---|
| Published: |
South-Western Thomson Learning,
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| Publisher Address: | Cincinnati, Ohio |
| Publication Dates: | c2002. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxxix, 582 p.: ill. (some col.) ; 29 cm. |
| ISBN: |
0324062532 (core text with Info Trac) 0324125682 (core text only) |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/S471 |
| Contents: | Includes bibliographical references and indexes. |