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A preface to marketing management

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Bibliographic Details
Main Authors: Peter J. Paul
Group Author: Donnelly James H
Published: McGraw-Hill,
Publisher Address: Boston, Mass.
Publication Dates: c2006.
Literature type: Book
Language: English
Edition: 10th ed.
Subjects:
Marketing > Management
Carrier Form: xiv, 254 p.: ill. ; 26 cm.
ISBN: 007296216X (alk. paper)
9780072962161 (alk. paper)
Index Number: F713
CLC: F713.56
Call Number: F713.56/T191/10th.ed.
Contents: Includes bibliographical references (p. 239-245) and index.

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