Screen LibraryHow to develop a strategic marketing plan：a step by step guide
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| Main Authors: | |
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| Published: |
St. Lucie Press,
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| Publisher Address: | Boca Raton, Fla |
| Publication Dates: | 2000. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxx, 372 p.: ill. ; 24 cm. +1 computer disk (3 1/2 in.) |
| ISBN: | 1574442694 (alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5-62 |
| Call Number: | F713.5-62/P158 |
| Contents: |
Includes index. Strategic section -- Tactical section -- The strategic marketing plan in action -- Checklists for developing competitive strategies -- Help topics. |