Cover is for reference only

Groundswell：winning in a world transformed by social technologies

Saved in:
Bibliographic Details
Main Authors: Li Charlene
Group Author: Bernoff Josh
Published: Harvard Business Press,
Publisher Address: Boston, Mass.
Publication Dates: c2008.
Literature type: Book
Language: English
Subjects:
Online social networks > Economic aspects
Information society > Economic aspects
Carrier Form: xiii, 286 p.: ill. ; 25 cm.
ISBN: 9781422125007 (cloth)
1422125009
Index Number: C916
CLC: C916-39
Call Number: C916-39/L693
Contents: Includes bibliographical references (p. 247-263) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.

Related Book Recommendations