Groundswell:winning in a world transformed by social technologies
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Main Authors: | |
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Group Author: | |
Published: |
Harvard Business Press,
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Publisher Address: | Boston, Mass. |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xiii, 286 p.: ill. ; 25 cm. |
ISBN: |
9781422125007 (cloth) 1422125009 |
Index Number: | C916 |
CLC: | C916-39 |
Call Number: | C916-39/L693 |
Contents: |
Includes bibliographical references (p. 247-263) and indexes. Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell. |