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Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity /

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in

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Bibliographic Details
Main Authors: Kaufmann, Hans Ruediger, 1958-
Corporate Authors: IGI Global
Group Author: Manarioti, Agapi, 1979-
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: [2017]
?2017
Literature type: eBook
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:
Internet marketing.
Consumer behavior.
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8
Summary: "This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in
Carrier Form: PDFs (ix, 222 pages) : illustrations.
Bibliography: Includes bibliographical references (pages 200-219) and index.
ISBN: 9781683180173
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5415
CLC: F713.36

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