Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity /
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline m...
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Main Authors: | |
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Corporate Authors: | |
Group Author: | |
Published: |
IGI Global,
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Publisher Address: | Hershey, Pa. : |
Publication Dates: |
[2017] ©2017 |
Literature type: | eBook |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Subjects: | |
Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8 |
Summary: |
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"-- |
Carrier Form: | PDFs (ix, 222 pages) : illustrations. |
Bibliography: | Includes bibliographical references (pages 200-219) and index. |
ISBN: | 9781683180173 |
Access: | Restricted to subscribers or individual electronic text purchasers. |
Index Number: | HF5415 |
CLC: | F713.36 |