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Advertising and the mind of the consumer：what works, what doesn't and why

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Bibliographic Details
Main Authors: Sutherland Max
Group Author: Sylvester Alice K
Published: Kogan Page,
Publisher Address: London
Publication Dates: c2000.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Advertising
Consumers > Attitudes
Consumers > Psychology
Advertising > Psychological aspects
Carrier Form: xv, 326 p.: ill. ; 24 cm.
ISBN: 0749429771
Index Number: F713
CLC: F713.80
F713.55
Call Number: F713.80/S966/2nd.ed.
Contents: Previous ed. published: Australia: Allen & Unwinm 1993.

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