Advertising and the mind of the consumer:what works, what doesn't and why
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Main Authors: | |
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Group Author: | |
Published: |
Kogan Page,
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Publisher Address: | London |
Publication Dates: | c2000. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Carrier Form: | xv, 326 p.: ill. ; 24 cm. |
ISBN: | 0749429771 |
Index Number: | F713 |
CLC: |
F713.80 F713.55 |
Call Number: | F713.80/S966/2nd.ed. |
Contents: | Previous ed. published: Australia: Allen & Unwinm 1993. |