Restaurant marketing for owners and managers
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Main Authors: | |
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Group Author: | ; |
Published: |
J. Wiley & Sons,
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Publisher Address: | Hoboken, N.J. |
Publication Dates: | c2004. |
Literature type: | Book |
Language: | English |
Series: |
Wiley restaurant basics series |
Subjects: | |
Carrier Form: | ix, 230 p.: ; 24 cm. |
ISBN: | 0471226270 (pbk.) |
Index Number: | F762 |
CLC: |
F762 F719.3 |
Call Number: | F719.3/S559 |
Contents: |
Includes bibliographical references (p. [219]-230) and index. Introduction: "What am I Getting Myself Into?" -- Location: "Where am I Going to Put This Place?" -- Environmental Analysis: "What am I Up Against?" -- Identifying Your Markets: "Who are My Customers, and What do They Want?" -- 5. Menu Development: "What Should My Sales Kit Look Like?" -- Pricing "What Should I Charge for This Stuff?" -- Service "How Do I Get My Staff to Give the Right Amount of Attention?" -- Other Income Streams: "How Much Extra Stuff Can I Sell?" -- Communications: "How Do I Get on the Guest's Radar Screen?" -- Technology: "How Do I Surf My Way to Success?" -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?" |