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Restaurant marketing for owners and managers

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Bibliographic Details
Main Authors: Shock Patti J
Group Author: Bowen John T; Stefanelli John M
Published: J. Wiley & Sons,
Publisher Address: Hoboken, N.J.
Publication Dates: c2004.
Literature type: Book
Language: English
Series: Wiley restaurant basics series
Subjects:
Restaurants > Marketing
Food service management
Carrier Form: ix, 230 p.: ; 24 cm.
ISBN: 0471226270 (pbk.)
Index Number: F762
CLC: F762
F719.3
Call Number: F719.3/S559
Contents: Includes bibliographical references (p. [219]-230) and index.
Introduction: "What am I Getting Myself Into?" -- Location: "Where am I Going to Put This Place?" -- Environmental Analysis: "What am I Up Against?" -- Identifying Your Markets: "Who are My Customers, and What do They Want?" -- 5. Menu Development: "What Should My Sales Kit Look Like?" -- Pricing "What Should I Charge for This Stuff?" -- Service "How Do I Get My Staff to Give the Right Amount of Attention?" -- Other Income Streams: "How Much Extra Stuff Can I Sell?" -- Communications: "How Do I Get on the Guest's Radar Screen?" -- Technology: "How Do I Surf My Way to Success?" -- Marketing P

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