Screen LibraryMarketing management, fourteenth edition / 营销管理, 第14版 / 菲利普·科特勒, 凯文·莱恩·凯勒著.
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| Main Authors: | |
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| Group Author: | |
| Published: |
中国人民大学出版社,
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| Publisher Address: | 北京 : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Edition: | 第1版. |
| Series: |
Business administration classics = 工商管理经典教材. 市场营销系列
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| Subjects: | |
| Item Description: | "教育部高校工商管理类教学指导委员会双语教学推荐教材." |
| Carrier Form: | 2, v, viii, 657 pages : illustrations ; 28 cm. |
| ISBN: |
9787300232867 7300232868 |
| Index Number: | HF5415 |
| CLC: | F713.5-36 |
| Call Number: | F713.5-36/K874-1/14th ed./chi |