Screen LibraryAdvertising and promotion：an integrated marketing communications perspective
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Irwin/McGraw-Hill,
|
| Publisher Address: | Boston, Mass. |
| Publication Dates: | 2001. |
| Literature type: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xx, 795, GL13, EN22, CR3, IN19 p.: ; ol. ill. 29 cm. |
| ISBN: |
0072314451 0071180265 |
| Index Number: | F713 |
| CLC: |
F713.8 F713.5 |
| Call Number: | F713.8/B427/5th.ed. |
| Contents: | Includes bibliographical references and index. |