Do-it-yourself advertising and promotion:how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

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Bibliographic Details
Main Authors: Hahn Fred E 1925-
Group Author: Davis Tom
Published: J. Wiley,
Publisher Address: Hoboken, N.J.
Publication Dates: c2003.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Carrier Form: xxxi, 324 p.: ill. ; 26 cm.
ISBN: 0471273503 (pbk. : alk. paper)
Index Number: F713
CLC: F713.8-62
Call Number: F713.8-62/H148/3rd.ed.
Contents: "Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.
Includes bibliographical references and index.